NX studio

Visa BBVA
Interactive escape room

Client
Visa + BBVA
Production
Cinco Yardas y Grupo Creativo
Location
VIP Lounge, Ezeiza International Airport — Argentina
Deliverables
2 interactive murals
LiDAR touch sensing
Real-time body tracking
Interactive programming
Experience design
Content adaptation
Animation and design
Service type
Brand activation
Outcome
An immersive installation developed in one month and set up in a single day, which ran non-stop for six months, including Christmas and New Year.
Visa BBVA

An escape room with two interactive LED murals and a mirrored ceiling, where the limits of the space dissolve and visitors are wrapped in the experience.

Visa BBVA

Touch and body become the interface: one wall uses LiDAR to pick destinations by hand, and another uses body tracking so each person’s silhouette blends with the illustration in real time.

Visa BBVA
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