L’Oréal Professionnel
Interactive mural

L’Oréal Professionnel

BAM Experience

Parque de la Innovación — Argentina · 2025

6 x 2.5 m interactive
5 interactive scenes
LiDAR touch sensing
Interactive programming
Experience design
Art direction
Animation and design

Interactive experience

An interactive interface for one of the domes at Parque de la Innovación: a 6 × 2.5 m LED mural presenting the dimensions of color and the features of a new L’Oréal Professionnel product through five touch-interactive scenes. An exclusive event for influencers and industry professionals.