NX studio

Carolina Herrera
Interactive mural

Client
Carolina Herrera (PUIG)
Production
BAM Experience
Location
Parque de la Innovación — Argentina
Deliverables
Interactive mural
Triptych visual format
Audio synchronization
Sound design
LiDAR touch sensing
Lighting synchronization
Interactive programming
Experience design
Animation and design
Art direction
Service type
Brand activation
Outcome
An immersive experience for the launch of the new Carolina Herrera fragrance, set inside a dome with synchronized lighting and audio. At its core was a triptych touch LED screen: the center panel allowed real-time interaction, while the side panels showed the international commercials in high definition.
Carolina Herrera

The entire dome reacted to interaction, bringing visual programming and sound design together in an immersive atmosphere.

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