NX studio

La Roche-Posay
Wow moment

Client
La Roche-Posay
Production
PopUp Projects
Location
Faena Art Center — Argentina · 2025
Deliverables
Immersive experience design
Original music
Audio synchronization
Sound design
Content adaptation
Motion graphics
Design and animation
Lighting and laser synchronization
Service type
Immersive AV experience
Outcome
For La Roche-Posay’s 50th anniversary, an immersive audiovisual experience in the main hall of Faena Art Center on an 8-meter-tall L-shaped LED screen. A wow moment after the talks that traced the brand’s evolution with synchronized lighting and lasers, closing with the logo projected by laser.
La Roche-Posay 2025

An immersive experience designed to create a wow moment: an audiovisual journey celebrating the brand’s history with a high-impact finale.

La Roche-Posay 2025

The experience design brought together company content, animation pieces and original music to create sensory immersion across the entire hall.

La Roche-Posay 2025
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